Reviews
Reviews
Author(s): Ioana Lepădatu, Mirela Abrudan, Delia-Cristina Balaban, Radu Mihai MEZASubject(s): Social Sciences
Published by: Accent Publisher
Summary/Abstract: Convergence Culture: Where Old and New Media Collide, Henry Jenkins; Symbolic Valences of the Advertising Discourse, Elena Abrudan; Perspectives on Media Production, Elena Abrudan; Planning and the evaluations of the advertising campaigns, Kádár Magor; Managment Marketing. Cultural, Organizational and Decisional Interferences, Nicoleta Dorina Racolţa-Paina; Mass media and the daily life. Qualitative studies on the subjectivity of the media content, Senta PFAFF-RÜDIGER/ Michael MEYEN, Media Effects. An Introductive Manual, Michael JÄCKEL
Journal: Journal of Media Research - Revista de Studii Media
- Issue Year: 1/2008
- Issue No: 02
- Page Range: 120-125
- Page Count: 6
- Language: English
- Content File-PDF