Analytical View of Consumer Patterns of Behavior in Searching through Mobile Communication Platforms in E-Commerce Conditions
Analytical View of Consumer Patterns of Behavior in Searching through Mobile Communication Platforms in E-Commerce Conditions

Summary/Abstract: COVID-19 has changed life as we know it – and as we do everything, we can keep each other safe, our routines have fundamentally shifted. The necessary measures taken to manage the pandemic have disrupted the global economy and altered consumers’ expectations, habits, and purchasing behaviour. This has resulted in new challenges to supply chains, fulfilment, physical stores, and for employees and customers. On a global scale can be seen businesses around the globe – including our own – adapt to these new realities. While these are unprecedented times, we have seen businesses start to think about the path to economic recovery in three stages – respond, rebuild, and reframe – each with distinct priorities. Businesses, industry verticals, and markets are affected differently by each stage – with some moving faster than others – but we have observed that the vast majority remain focused on responding. The aim of this paper is to identify patterns and changes in consumer search behaviour in the context of the global coronavirus pandemic and to suggest a way to adapt the digital marketing strategy to these changes and prepare for what´s next.

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