DİJİTAL ETNOGRAFİ PERSPEKTİFİNDEN TİKTOK’TA MÜZİĞİN KULLANIMI VE PERFORMANS PRATİKLERİ
THE USE OF MUSIC AND PERFORMANCE PRACTICES IN TİKTOK FROM THE PERSPECTIVE OF DIGITAL ETNOGRAPHY

Summary/Abstract: TikTok is one of the music-based social media applications that allow its users to create, share and watch videos of all kinds. Digital platforms like TikTok enable cultural production and distribution systems to gradually reduce the distinction between producers and consumers by allowing people who were only in the position of viewers in the past to produce and share creative content efficiently. The simultaneous global communication platform uses a set of hashtags and collective identities to create a sense of belonging among members and possibly attract attention to these communities. Using TikTok, individuals with shared interests and tastes become united around common hashtags and resources, accelerating the increase of the effectiveness of the application. Musical behavior, including performance and all kinds of listening processes, is a flexible tool that facilitates interactions and manages relationships between self and the other or between the individual and the community. Therefore, since music and audio are the global languages of the short video app, TikTok plays a vital role in people's creativity and cultural interaction. Self-presentation and content creation are directly connected to performing with short snippets of music or sound on TikTok. This article aims to examine the impact of popular video sharing application TikTok by instrumentalizing 'music' and 'sound' in algorithmic culture, the transformations of creative processes and their cultural effects from the perspective of digital ethnography In order to reach the data needed in the study, the TikTok application was used, and the functional features of the application, the processes of content production and the performance videos created by the users were discussed with a descriptive method.

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