Wpływ osobistego stosunku seniorów na opinie oraz korzystanie z usług zdrowia cyfrowego w Polsce
Influence of personal attitudes of seniors on opinions and use of digital health services in Poland

Summary/Abstract: Seniors are a special group of consumers in Poland, whose importance is growing every year. The medical services sector seems to be of particular importance here, among which the growing trend is digital health. Seniors as consumers have defined needs that result from their specific psycho-physical conditions and habits, which are their second nature. The personal attitude of seniors to digital health and its impact on opinions and the use of digital health services is the main problem of the publication and one of the aspects of quantitative research conducted by the author in July 2021. The publication attempts to analyze the relationship between the personal attitude of seniors towards digital health tools and services and opinions and experiences. The results of the quantitative study showed the relationship between trends and the possible impact of the attitude of seniors on their activity in the digital medical services market and the image of their experiences.

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