Privacy Perception of Social Network Platforms Regarding the Information Policies: Evaluation of User Information Behavior Cover Image

Sosyal Ağ Platformlarının Bilgi Politikalarına İlişkin Gizlilik Algısı: Kullanıcı Bilgi Davranışının Değerlendirilmesi
Privacy Perception of Social Network Platforms Regarding the Information Policies: Evaluation of User Information Behavior

Author(s): Türkay Henkoğlu
Subject(s): Media studies, Information Architecture, Theory of Communication, Social Theory
Published by: Celal Bayar Üniversitesi Sosyal Bilimler Enstitüsü
Keywords: Social networking platforms; Information security and privacy; WhatsApp; Information behavior;

Summary/Abstract: Today personal and corporate use of messaging applications, which are among the basic elements of social networking platforms, has become a vital necessity. This situation has increased the desire of relevant organizations to implement security policies on widely used messaging applications, which are completely suitable for their own strategies. Such changes in information security policies increase concerns about individual and corporate privacy, and as a result of this situation, users turn to different applications as a reaction to these changes. In this study, the WhatsApp application, which has the most users both in the world and in Turkey, was examined and the privacy issues that users should pay attention to in messaging applications were revealed. In the study, the effects of changes planned to be made by WhatsApp were evaluated with two different approaches to protecting personal data and ensuring information security. In this context, it was found that the information behaviors of users related to the perception of information security are not compatible with the potential risks and threats. At the end of the study, measures and preferences that can be taken to protect data against the risks and threats of messaging applications are presented.

  • Issue Year: 20/2022
  • Issue No: 02
  • Page Range: 149-168
  • Page Count: 20
  • Language: Turkish
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