Koncepcje Marii Wojtak – perspektywa mediolingwistyczna
Maria Wojtak’s Conceptions: A Media-Linguistic Outlook

Summary/Abstract: The primary aim of the paper is to demonstrate how Maria Wojtak’s conceptions serve as a methodological basis for thinking about text, genre or discourse and the functioning of these categories in the media. The secondary aim is to draw attention to the analytical utility of her categories in empirical research of communicative realities. Research concept: Starting with a synthesis of Wojtak’s achievements in text genre studies, the authors indicate their possible applications in media studies. Results and conclusions: The concepts developed by Wojtak represent a humanistic conceptualization of text, genre, and discourse in the media which enables explorations of the most complex communicative phenomena. Originality/cognitive value: The value of the paper lies not only in the original media-linguistic synthesis of Wojtak’s conceptions or the attention paid to their applications in media studies but also in the way these conceptions are visualized.

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