Нова европска регулатива о заштити медијског плурализма
A new European regulation on the protection of media pluralism

Summary/Abstract: In the course of 2022, the EU adopted the “Package of Laws on Digital Services” (Digital Services Act and Digital Market Act) and the proposal of the “European Media Freedom Act” through the adoption of the Regulations. The paper discusses the key features of the new regulatory framework from the point of view of its purpose, content, and potential importance for the Republic of Serbia. The new regulatory framework represents media pluralism, which is recognised in several documents of the Council of Europe and the EU as one of the essential factors for the functioning of a democratic society. The EU member states have the obligation to harmonise their legislation with the adopted regulatory framework in order to guarantee effective media pluralism. So far, binding EU measures have been limited only to the establishment and functioning of the common internal market and have had an indirect impact on media pluralism. The latest regulatory initiatives at the EU level show that its current institutions are determined to take measures for a more decisive protection of media pluralism, passing binding acts for the member states regarding the editorial independence of the media, media ownership, and the protection of competition in the internal media market, which is increasingly digitized. The paper analyses the content of the Regulations and other EU legal acts as well as the theoretical material. In conclusion, the author points to the guidelines given by the new EU media regulation for improving freedom of expression and media pluralism in Serbia, primarily bearing in mind the high risks for media pluralism arising from regulatory deficiencies in the areas of the digital services market and the fight against disinformation.

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