ECONOMIC AND BUSINESS POTENTIAL OF PUBLIC HOLIDAYS: A CASE OF HALLOWEEN
ECONOMIC AND BUSINESS POTENTIAL OF PUBLIC HOLIDAYS: A CASE OF HALLOWEEN

Summary/Abstract: This paper describes the economic and business potentials of popular public holidays on the example of Halloween. Originally a Celtic pagan festivity, Halloween gained wide popularity in the United States and then returned back to Europe as an Americanized and commercialized event. Massively produced and marketed Halloween-related paraphernalia and Halloween-related products often include pumpkins that are typically harvested during the autumn months. We assess the potential of Halloween in monetary terms by estimating the profits stemming from the sales of pumpkins that have become the agricultural product that is most associated with Halloween and which has become its true symbol. We find that the increase of economic well-being leads to the increase of pumpkins sales, while the inflation leaves the consumers indifferent.

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