MANAGING THE MARKETING CONCEPT OF THE TOURIST DESTINATION
MANAGING THE MARKETING CONCEPT OF THE TOURIST DESTINATION
Author(s): Besim BeslimiSubject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: marketing concept; tourism destination; management; leadership
Summary/Abstract: Taking into account the development of every part of the social system in the country, several components that will be the subject of marketing - management targeting, and which actually disrupt the tourist destination and create the need for imperative creation, in the direction of eliminating the dangers lurking in the ether, such as: quality with its overall process, environmental protection, as a global challenge to every social option and working conditions, education, housing, as undeniable "culprits" in structural defects for development at the tourist destination. The tourist destination as a form of development of the tourist offer segmented cannot be considered but in the system of development of the entire tourism economy.
Journal: Journal of Management Sciences and Applications (JOMSA)
- Issue Year: 2/2023
- Issue No: 1
- Page Range: 139-150
- Page Count: 12
- Language: English