THE FUTURE OF GRAPHIC DESIGN (ARTIFICIAL INTELLIGENCE) Cover Image

GRAFİK TASARIMIN GELECEĞİ (YAPAY ZEKA)
THE FUTURE OF GRAPHIC DESIGN (ARTIFICIAL INTELLIGENCE)

Author(s): Abdulkadir Özdemir, Mustafa GÜNAY
Subject(s): Visual Arts, Aesthetics, ICT Information and Communications Technologies
Published by: Sage Yayınları
Keywords: Artificial intelligence; Design; Illustration; Aesthetics; Logo;

Summary/Abstract: The future of graphic design is being shaped by the rise of Artificial Intelligence (AI) technologies. This transformation offers designers new tools, processes, and creative possibilities. AI proves to be influential in many aspects of graphic design. AI can accelerate and automate design processes. Designers can efficiently perform repetitive tasks through AI-based tools, shortening project timelines and providing more creative freedom. By offering insights, AI can inspire designers. Big data analysis and learning algorithms can be employed to understand trends and user behaviors. Consequently, designers can deliver more effective and original designs tailored to their target audiences. AI has the potential to support personalized designs. Analyzing user data allows AI systems to generate designs tailored to individual preferences, opening up new possibilities for marketers and brands to offer customer-focused content. Basic design elements such as color selection, composition arrangement, and even text writing can be automated by AI algorithms. This allows designers to focus more on creative and strategic aspects of their work. However, along with the advantages of this transformation, some concerns may arise. The widespread adoption of AI in design could diminish the value of human touch and creativity. Additionally, careful consideration is needed regarding ethical issues and copyright concerns. AI is initiating a revolutionary change in the field of graphic design. By integrating these technologies into their creative processes, designers can produce more effective, efficient, and personalized designs. Yet, in this process, ethical responsibilities and the importance of human touch should not be overlooked. The integration of AI into graphic design symbolizes the beginning of a new era in the industry.

  • Issue Year: 15/2023
  • Issue No: 60
  • Page Range: 117-129
  • Page Count: 13
  • Language: Turkish
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