Characteristics of a regional ride-share platform – Motivations and spatial properties in Hungary, 2020
Characteristics of a regional ride-share platform – Motivations and spatial properties in Hungary, 2020

Summary/Abstract: Research conducted at the Budapest University of Technology and Economics aimed at exploring the characteristics of the users of a regional ride-share platform through the implementation of a questionnaire survey. Data from drivers and passengers active on the platform were collected to better understand the demographic, psychographic, behavioral and geographic characteristics of the users of the platform. The factors analyzed included the most important motivations for joining and using the platform as well as the spatial characteristics of platform use, such as differences between the behavior of users living and working in cities and in the countryside.The results based on 681 questionnaires provide an elaborate picture of the platform operated by the ride-share company. the authors found that users represent a diverse set of individuals from different age and income groups and a wide range of educational backgrounds. Looking at factors that determine the use of the platform, the research identified various sources of motivation from financial incentives through comfort and cost to social factors, such as companionship. Finally, the spatial characteristics of platform use were also analysed. The results highlight differences between those who live and/or work in Budapest and in the countryside, as well as between those who use the platform for commuting and those who have other purposes.

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