Mediální kampaně českých politických stran a jejich vliv na výsledky voleb do Poslanecké sněmovny Parlamentu České republiky v roce 2010
Media Campaign of Czech Political Parties, and Its Impact on Results of Elections into Chamber of Deputies of Parliament of the Czech Republic in 2010
Author(s): Štěpán StrnadSubject(s): Media studies, Government/Political systems, Electoral systems, Politics and communication, Present Times (2010 - today), Marketing / Advertising
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: political marketing; elections; political parties; media;
Summary/Abstract: Media are becoming one of the most important actors of the political market nowadays because they are strongly participating on the shape and the results of the election campaigns of political parties. Their power is amplified particularly in connection with the researches of public opinion, influencing the voters’ decisions. The aim of the article is to analyze the results of the elections into the Chamber of Deputies of the Parliament of the Czech Republic in 2010 from the point of view of publicizing the political parties during the election campaign and its further impact on the election results.
Journal: Auspicia
- Issue Year: 2012
- Issue No: 1
- Page Range: 136-139
- Page Count: 4
- Language: Czech
