Визуална идентичност и ребрандиране на театралните организации
Visual identity and rebranding of theater organizations
Author(s): Boyan L. ZhelyazkovSubject(s): Theatre, Dance, Performing Arts, Economy, Fine Arts / Performing Arts, Visual Arts, Marketing / Advertising
Published by: Институт за изследване на изкуствата, Българска академия на науките
Keywords: theater; marketing; rebranding; visual identity
Summary/Abstract: The report examines rebranding as a trend in the theatrical practice of cultural institutions in Bulgaria. It specifies basic concepts, the application of branding and the process of rebranding in the field of theatre marketing. Examples of theatre organisations rebranding in the period 2019–2022 are discussed. Key motivations, issues and aspects of the theatre rebranding process are analysed.
Journal: Изкуствоведски четения
- Issue Year: 2023
- Issue No: 2
- Page Range: 388-397
- Page Count: 10
- Language: Bulgarian
- Content File-PDF