Нови PR похвати в неконвенционалния енергиен сектор
Innovative PR Techniques for Non-conventional Energy Sector

Summary/Abstract: The non-conventional energy sector is of great importance for the future development of the economy, ecology, and society. To fulfill the ambitious global plans for decarbonization and a predominant share of energy from renewable energy sources (RES), the necessary level of public support and awareness should be ensured first. The PR specialists have to constantly adapt their approach to reflect dynamically changing technologies and the needs of different audiences. The article aims to examine the usage of increasingly creative and technology-based PR practices in the non-conventional energy sector, in particular Gamification, Virtual and Augmented Reality, and Integrated Arts in PR. In addition to analytical processing of existing theoretical and empirical information, the “case study” method was used to visualize and obtain a comprehensive understanding of the research object.

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