LipDub - A New Trend in Public Relations in the New Media Cover Image

LipDub - Nowy trend public relations w nowych mediach
LipDub - A New Trend in Public Relations in the New Media

Author(s): Miroslaw Lakomy
Subject(s): Politics / Political Sciences
Published by: Uniwersytet Ignatianum w Krakowie
Keywords: LipDub; Vimeo; Jackob Lodwick; Public Relations; Media Relations

Summary/Abstract: LipDub - A New Trend in Public Relations in the New Media Abstract: Media relations, which are one of the most important areas of PR, are nowadays used as a tool in order to gain political influence and for businesses a market position. That is why most specialists seek new methods to beat the competition. The rising popularity of the new media, especially video portals, have given birth to a new PR technique – the LipDub. This article is the first attempt to describe this interesting phenomenon, which is one example of the socalled “Web culture 2.0”.

  • Issue Year: 3/2012
  • Issue No: 04
  • Page Range: 267-279
  • Page Count: 13
  • Language: Polish