CREATING A STANDARD FOR ACHIEVING A SUCCESSFUL BUSINESS LEVEL FOR KOSOVO ORGANIZATIONS IN THE GLOBAL MARKET
CREATING A STANDARD FOR ACHIEVING A SUCCESSFUL BUSINESS LEVEL FOR KOSOVO ORGANIZATIONS IN THE GLOBAL MARKET

Summary/Abstract: In the conditions of the modern economy, innovative information technologies and the digital economy provide wide opportunities for business development in all economic sectors. Companies around the world are facing serious changes in their business, due to the rapid and continuous development of these technologies. For this reason, the role and importance of information technologies in business processes is growing, which enables the development of new business models based on Internet technology. This trend is not only happening on a global level but also results in changes in the world economy. Competitiveness, variety of products and services, and short product life have become dominant features of today's market, so it is important for companies to follow this trend in order to remain competitive. With the emergence and growth of information technologies in the digital economy, interregional business cooperation and specialization have become feasible and more profitable. This allows companies to effortlessly enter foreign markets and explore innovative electronic business models. In this paper, we seek to highlight the importance of information technology in the economy, follow current trends in the computerization industry, and clarify how this technology promotes a more accessible global market for consumers, providing them with comprehensive knowledge of available goods and services. Using information technologies, companies in the digital economy are opening opportunities to access global markets. These technologies also help in the development of online business ventures. The full realization of these potentials is of utmost importance for start-ups and companies in achieving the ability to compete and establish a competitive advantage worldwide.

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