The Influence of Cognitive Technologies on the Decision-making Process and the Purchasing Experience in Retail
The Influence of Cognitive Technologies on the Decision-making Process and the Purchasing Experience in Retail
Author(s): Ana Rita Pereira, Daniel Ferreira Polónia, Adriana Coutinho GradimSubject(s): Cognitive Psychology, Behaviorism, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Ekonomski fakultet Sveučilišta u Splitu
Keywords: artificial intelligence; cognitive technologies; technological innovation; technological strategy; business analytics; data mining; machine learning; big data; GDPR;
Summary/Abstract: This study explores the impact and use of cognitive technologies in the retail sector, which has recently attracted considerable interest from businesses, consultants, academics, and researchers. Through eight interviews with professionals from different areas within the retail sector, this paper aims to understand how industry professionals adopt these technologies and their role in shaping retail strategies. Our findings confirm that cognitive technologies significantly impact strategic decision-making within retail. These technologies drive new practices and investment decisions toward automation and optimization of internal operations and serve as key tools for understanding and gaining insights about consumers to shape purchasing behavior.
Journal: Management - Journal of Contemporary Management Issues
- Issue Year: 29/2024
- Issue No: 1
- Page Range: 113-129
- Page Count: 17
- Language: English
