SOSYAL AĞLARDA INFLEUNCER MARKETING İLE DOĞRU VE ETKİLİ REKLAM: ELYXION BUTİK ÖRNEĞİ
ACCURATE AND EFFECTIVE ADVERTISING WITH INFLUENCER MARKETING ON SOCIAL NETWORKS: THE SAMPLE OF ELYXION BOUTIQUE

Summary/Abstract: Social media has become a new and very effective sales channel for businesses in line with the continuous change and development of technology and the digitalization of businesses which also has increased the importance of ecommerce. The study is related to one of the latest trends in digital marketing channels; the objective is to examine the benefits of the influencer marketing method on a sample business. It is defined as the whole of the promotion and marketing activities carried out through people with a significant number of followers in at least one of the social networks and whose opinions are given importance in their field of expertise. How social networks can be used effectively and efficiently by small businesses for promotion and marketing with low-budget advertising, the difference in followers and customer returns from two influencers advertised by the Elyxion Boutique is examined by using the number of followers of the phenomena with the derived from social media accounts and advertising statistics. It has been concluded that when small businesses with low advertising budgets advertise uses the influencer marketing channel, one of the digital marketing tools the account interaction, reliability, and the extent to which the celebrity can affect their followers rather than quantitative factors such as the number of followers. It is thought that the results of the research can be a guide for businesses that want to use the influencer marketing method as an advertising tool correctly and effectively; in the meantime, a special website called ABC Reklam, which is a portal that brings businesses and influencers together, to use the method more accurately and effectively. The site platform is proposed along with the prototype design. It is thought that the portal in question can function as an influencer search engine at the point of finding the right influencers for social networking platforms.

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