Media Capture Theory: A Paradigm Shift? Cover Image

Media Capture Theory: A Paradigm Shift?
Media Capture Theory: A Paradigm Shift?

Author(s): Péter Bajomi-Lázár
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Polskie Towarzystwo Komunikacji Społecznej
Keywords: media systems research; media capture; Central and Eastern Europe

Summary/Abstract: This paper consists of three parts. First, it suggests that a paradigm shift has taken place in political communication, as the advent of social media allows political elites to assert and frame their agendas in more efficient and economical ways than the capture of legacy media. In consequence, a paradigm shift is taking place in media studies as well: because traditional media capture theory does no longer fully account for contemporary media/politics interactions, media systems scholars now study the effects of disintermediation on media and political landscapes. Then this paper returns to traditional media capture theory and discusses some definitional issues. Finally, it recalls how party colonization of the media, a version of media capture theory, accounted for the deficit of media freedom in the former communist countries a decade ago.

  • Issue Year: 17/2024
  • Issue No: 36
  • Page Range: 238-246
  • Page Count: 9
  • Language: English
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