A divat elviselhetetlen összetettsége
The Unbearable Complexity of Fashion

Summary/Abstract: Fashion exists at the intersection of art, culture, and commerce, serving as a specific form of cultural industry and embodying a complexity that can be both fascinating and overwhelming. This article explores the main theoretical connections between the notions of fashion, mass art, and art, highlighting eight significant challenges within the grey zones of these three concepts. These eight challenging issues are: authenticity and lack of authenticity (1); popularity and unpopularity (2); market determination (3); mass production (4); democratization and availability (5); standardization and uniformization (6); cultural effect (7); and style and taste (8). In the second half of the article, I provide contemporary fashion examples (as tabi shoes, the Barbie phenomenon, the Sleeping Beauties: Reawakening Fashion exhibition) that underscore the inherent complexity of these eight issues.

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