Hogyan változtatja meg a mesterséges intelligencia a kreatív ökoszisztémát. A Midjourney tanulságai
How Artificial Intelligence Is Changing the Creative Ecosystem: Lessons from Midjourney

Summary/Abstract: The study analyzes the impact of artificial intelligence (AI) on the creative industry, focusing on the generative image creation logic of Midjourney. It highlights that the advertising and communication industry elite misjudged the effects of social media. The document details how AI reshapes creative workflows and has already become integral to visual content creation. The study provides a comprehensive overview of Midjourney’s functioning and development principles, including large language models and diffusion techniques, which allow for the creation of unique, generative images from textual descriptions. It emphasizes the creative potential of generative AIs and the challenges users face in producing high-quality and consistent images. The study illustrates various creative modes and parameterization options within Midjourney that enable users to achieve desired visual effects. It argues that international protests over the AI learning from thousands of artists’ styles are somewhat moot, as the new Style Reference parameter successfully mimics an artist’s style even without prior model training on that specific style. According to the document, generative AIs like Midjourney are not just tools but also sources of new visual styles that define future creative trends. Finally, the author examines the rapid development of generative AI technologies and their influence on the daily practices of the creative profession. He posits that while the future impacts of AI are difficult to predict, these technologies are already bringing significant changes to the creative ecosystem, and it is crucial for professionals to continually evolve and adapt to the opportunities presented by new tools.

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