Литературный премиальный процесс в современной арт-журналистике: эстетическая и социальная оценочность
Literary premium process in modern art journalism: aesthetic and social value

Summary/Abstract: The article is devoted to the issue of the relationship between aesthetic and social evaluative in media texts covering the results of the "Big Book – 2020" award. Based on the staging of the process of evaluating an artwork in art journalism, the author determines that the premium process is covered in the media using two text types: "Attracting additional attention to the artwork" and "Using aesthetic evaluation as a justification for social evaluation". In both text types, there is a close relationship between aesthetic and social evaluations, in the case of a journalist's agreement with the results of the award, social evaluation acts as a motivation for aesthetic judgment, and in case of disagreement, aesthetic evaluative turns out to be a tool for the formation of social evaluation.

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