PROMJENA FILOZOFIJE POSLOVANJA − NEOPHODAN USLOV OPSTANKA PREDUZEĆA
CHANGE IN BUSINESS PHILOSOPHY – A NECESSARY CONDITION FOR THE SURVIVAL OF COMPANIES

Summary/Abstract: Historically, as humanity and the economy developed, the focus of companies also evolved and changed. The primary goal was to meet basic needs through the exchange of products. Over time, the focus shifted from merely satisfying basic needs to addressing the increasingly diverse needs of society, which in turn led companies to focus primarily on achieving greater and greater profits.After the 19th century, characterized by industrial development that influenced the formation of new social relationships, the abolition of feudalism, and the creation of capitalism, the world stepped into the so-called information society in the mid-20th century, moving at an accelerated pace.

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