"Glued to the city". Urban semiotics and political ideology in Bucharest’s stickers
"Glued to the city". Urban semiotics and political ideology in Bucharest’s stickers
Author(s): Vlad-Andrei CoșmeleaţăSubject(s): Semiology, Civil Society, Rural and urban sociology, Sociology of Politics
Published by: Universitatea din Bucuresti, Facultatea de Sociologie si Asistenta Sociala
Keywords: Stickers; Flâneur; Semiotics; Anticommunism;
Summary/Abstract: This paper explores the sticker as a semiotic and ideological element in urban space, through which social groups communicate competing meanings. From a methodological point of view, starting from the character of the flâneur, walking is considered a useful tool for understanding the signifiers of the city. Thus, this paper presents a content analysis of the stickers displayed in the central area of Bucharest, documenting over a thousand stickers. Two stickers with an anticommunist message numerically dominate the other stickers in the analysis. Researching the emitters of these messages, the paper concludes that anticommunism is used by them in order to propagate far-right ideas and to glorify the Romanian legionary movement.
Journal: Journal of Comparative Research in Anthropology and Sociology
- Issue Year: 13/2022
- Issue No: 02
- Page Range: 57-82
- Page Count: 26
- Language: English
