„Utazgassunk hazánk földjén!” A belföldi turizmus problémái a két világháború között Magyarországon
„Let us travel the roads of our homeland!” The problems of domestic tourism in Hungary between the two Word Wars

Summary/Abstract: Modern tourism emerged in Hungary between the two World Wars. Its marketsupply and demand, structure and directions of development were not onlydefi ned by contemporary factors, but by the travelling habits of the late 19thcentury and the consequences of the Trianon peace dictates.The travelling habits and trends of the late 19th century were primarilyrelated to the famous health spas and climatic resorts of historical Hungary andthe Monarchy, the Alps and the Tartan Mountains. As a result of Trianon, themost favoured, best equipped targets were removed beyond the borders of thecountry. However, the recuperation from the shock of the First World War andthe revitalization of the industry brought about the renewal of travelling habits,too. Holidays became a real option for broader strata of society. Theshift inthe structure of supply and demand, the travel of masses to the old, traditionalresorts of the Monarchy that were now abroad, involving a substantial outfox ofmoney, caused sensitive losses for the country’s budget. Inbound tourism wasunable to make up for this defi cit. Tourism experts had to face the challengeof keeping would-be holiday-makers within the borders, thereby improving thetrade gap in the balance of the tourism industry. Beside administrative measuresand the encouragement of inbound tourism, they also turned to the developmentof domestic tourism to achieve this end. Th is eff ort was directed towardschanging old, rigid travelling habits, which required the creation of new, attractivedomestic targets. The program, Let us travel the roads of our homeland!,equally served economic purposes and tried to teach people to notice the valuesof the shrunken country.

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