SYSTEMATIC AND EVOLUTIONARY APPROACH TO MARKET RESEARCH
SYSTEMATIC AND EVOLUTIONARY APPROACH TO MARKET RESEARCH

Summary/Abstract: Problem statement. The evolution of views on the functioning of the market and its relationship with the state and society necessitates development of an approach that would meet the requirements of post-industrial society. Purpose of the article is on the basis of systematic and evolutionary analyses, to summarize the approaches to the definition of the category «market»; to identify the main characteristics of the markets of transition countries and the mechanisms of balance of market power on them. The main results of the study. The definition of the «market» category has been generalized as an economic and social structure of relationships in which there are mutually beneficial and voluntary exchanges between economic agents, which are governed by institutional rules and cultural structures. The author has analyzed the main characteristics of the transition countries markets and the mechanisms of market power balancing by the state and civil society. Conclusion. The model of economic-socio-organizational market mechanism, built on the ideology of social partnership between community, government and business, has been proposed. It is based on institutional compromise between efficient allocation of resources and the fair distribution of goods.

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