“Fair play businesses” – Corporate Social Responsibility in practice Cover Image

„Przedsiębiorstwa Fair Play” – praktyczny wymiar społecznej odpowiedzialności biznesu
“Fair play businesses” – Corporate Social Responsibility in practice

Author(s): Anna Szcześniak
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Corporate Social Responsibility; ethics; fair play

Summary/Abstract: The article presents cases of activities which are inherent in Corporate Social Responsibility implemented by the winners of the promotion of enterprise culture program named “Business Fair Play”, gathered within the execution of the program. It also presents the criteria which a company must meet to obtain the status of “Business Fair Play” and recalls the rules for verification of companies that want to get this title and certificate to show in how many ways they are socially responsible, and also how this has been carefully checked. Almost each of “Business Fair Play”, according to an internal need, implements various voluntary initiatives to their stakeholders. Most of these activities are a conscious, systematic and long-term action, but there are also examples of one-off campaign in response to an emergency situation. Every year, there are the 600-700 companies among the program winners, which have proved their reliability and sensitivity to the needs of different social groups, as well as high environmental awareness.

  • Issue Year: 2011
  • Issue No: 220
  • Page Range: 185-192
  • Page Count: 8
  • Language: Polish