МЕД1АСТИЛ1СТИКА В УКРА1Н1: ПРО БЛЕМИ ТА ПЕРСПЕКТИВИ РОЗВИТКУ
Mediastylistics in Ukraine: Problems and prospects

Summary/Abstract: The article is devoted to the problem of modern journalism knowledge that is developing a media stylistic direction. The basic problems that need processing were introduced, three main approaches to the analysis of the journalism language were determined: normative and stylistic, communicative, pragmatic, communicative and stylistic. Attention was focused on the need to differentiate media stile of advertising text, media style of newspaper and magazine texts, Web address texts, radio and television, as well as linguistic and structural aspects media style. Marked the importance of studies aimed at updating process of oral speech, interactivity in the language of modern media.

• Details
• Contents