МЕТОДИ ЗА ИЗМЕРВАНЕ НА КОМУНИКАТИВНИТЕ СТИЛОВЕ. ВЛИЯНИЕ НА ИНДИВИДУАЛНИЯ КОМУНИКАТИВЕН СТИЛ ВЪРХУ ПРОЦЕСА HA ВЗЕМАНЕ НА РЕШЕНИЕ В ГРУПАТА
METHODS FOR COMMUNICATION STYLES MEASUREMENT THE INDIVIDUAL COMMUNICATION STYLES' INFLUENCE ON GROUP DECISION-MAKING

Summary/Abstract: The study of nature and the mechanisms of face-to-face communication as well as the dynamics of communication process is impossible without having into account the peculiarities of both channels of communication — verbal and nonverbal The dynamics between verbal and nonverbal modalities of communication reflects directly in the integral communication behaviors in different situations, which is labelled by many investigators as a communication style. In this article we present a complex of our own methods and specific procedure for the identification and measurement of communication styles. These styles are operationalized on the basis of the phenomenological model of Schulz von Thun, who theoretisizes eight communication styles. At the end, a brief results from our own study try to perceive the influence of the individual communication style on group decision-making.

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