Importance of innovation and dynamics of changes in competitivness enhancement production programs of Macedonian companies
Importance of innovation and dynamics of changes in competitivness enhancement production programs of Macedonian companies

Summary/Abstract: Innovation and successful internationalization of companies on the global market are closely related to competitiveness. Any form of innovation, technology innovation (process and product innovation), organization innovation, service or process innovation has influence on the competitive capacity of modern companies to offer competitive products or services. Regarding competitiveness, the Republic of Macedonia belongs to the group of countries whose economies are efficiency-driven, and from the perspective of business sophistication, companies/exporters mainly rely on traditional industries and uncompetitive products with low value added. There is a lack of innovation and new product development, as well as of quality, design, branding, promotion, etc.One of the main reasons for such situation is in that the Republic of Macedonia entered the independence period with negative tendencies in technology development, with inappropriate structure and obsolete technology and technical equipment in production processes, especially in leading industries, mainly labor intensive and on low technology development level. Country’s technology development weaknesses came mostly to the fore in the product policy area. In a large number of companies, rapid production program changes have not been a permanent component of their business strategies, which added considerably to low competitiveness on the global market.

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