Разпад на неони. Светлинните реклами от времето на социализма в България
Breakdown of Neon: Neon Advertising Signs in the Time of Socialism in Bulgaria

Summary/Abstract: Neon lights were one of the widespread means of advertising in the urban environment in the time of socialism in Bulgaria. This is clearly evident in the thousands of glass-and-metal signs that still remain today upon the facades of buildings; the only certain thing is that their future destiny is uncertain. This article attempts to trace the „life“ of socialist advertisements and examines the events that led to their emergence, wide use, and development in Bulgaria; the author comes to the problem of their unknown future in our times.

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