Jakość władzy publicznej a wybory powszechne – ujęcie marketingowe
The quality of the official authority and the general election – marketing presentation

Summary/Abstract: In the article was paid attention to connections between the general election and the quality of official authority. Here was discussed a specificity of the instrumentation of election marketing in context 4P model, a systematics of election taking place in our country, as well as issues of the participation of the society in the general election on various rungs of the authority.

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