Advantages of the methods for evaluating the effectiveness of the channels for realization Cover Image

Предимства на методите за оценка на ефективността на каналите за реализация
Advantages of the methods for evaluating the effectiveness of the channels for realization

Author(s): Simeonka Petrova
Subject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«

Summary/Abstract: Object of the present work are the more important applied aspects of certain methods, allowing building a framework of the activity and the usefulness level of the channels for realization. The main aim is to prove that these methods represent the appropriate economic instruments for measuring the contribution of the separate channel participants and for accomplishing a total financial-economic valuation of the channel’s activity. By means of outlining the technological stages of these methods’ application, their significance is determined in substantiation and constructing of more effective operating mode of the channels for realization. More important summaries are drawn up for the advantages of the application of the analyzed methods.

  • Issue Year: 18/2008
  • Issue No: 1
  • Page Range: 27-39
  • Page Count: 13
  • Language: Bulgarian