PERCEPTIONS OF LEADERSHIP IN PUBLIC SECTOR MARKETING OF ROMANIA
PERCEPTIONS OF LEADERSHIP IN PUBLIC SECTOR MARKETING OF ROMANIA

Summary/Abstract: In this article our intention is to research the role and development of leadership public marketing in public sector of Romania. Generally, Romania has noticed that there is a great discrepancy between how the public sector is perceived nowadays and how the national interest should be seen now or in the future. Romanian society, however, becomes more diverse and the public institutions are thus more flexible. However, their meaning and use changes when put in a public context. Taking into consideration the last 3 decades of NPM reforms both marketing and leadership got a new meaning for public organizations. The research methodology is based on an empirical analysis. Thus, in order to be able to reach relevant conclusions I will apply in my analysis both qualitative and quantitative research methods. A theoretical part is followed by a legal framework and supported in the end by comparative study examples.

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