MARKETING ŞI MANAGEMENTUL URBAN, POLITICI DE DEZVOLTARE ECONOMICĂ A ŢĂRILOR DIN EUROPA CENTRALĂ ŞI DE EST
URBAN MARKETING AND MANAGEMENT, ECONOMIC DEVELOPMENT POLICY IN CENTRAL AND EASTERN EUROPE COUNTRIES

Summary/Abstract: Marketing is a new concept of sight and orientation, organization and conduct of economic activity, which activity is oriented în the direction of customer satisfaction. The actual requirements of urban management are development of human activity towards development of community. în the nineteenth century management began to be considered an art, a business process, a science with a legitimate goal and own principles. The goal of urban management is to improve the attractiveness of the city and its competitive position în an integrated, harmonious and sustainable manner.

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