Cykl życia innowacyjnej ekousługi we wdrażanej strategii CSR na przykładzie przedsiębiorstwa usługowego – case study
Life cycle of innovative eco-service in implemented CSR strategy on the example of service company − case study

Summary/Abstract: Entrepreneurs are interested in eco-innovations as they see their positive impact on natural environment. When looking for alternative methods of using natural resources, it is important to reduce a negative impact on natural environment. It also has its influence on building an image among external stakeholders. The aim of this elaboration was to show an experimental introduction of eco-innovation in service industry company, which was an element of prepared and introduced CSR strategy. An experiment was to replant two different species of trees using traditional and modern method of replanting. The main aim of this experiment was to introduce product-innovation to company services portfolio, propose other entrepreneurs to replant and not to cut trees during an investment process and as one of CSR strategy targets of this enterprise. Thanks to eco-innovations a company shapes its image on the market as a social and ecological responsible company and enlarges its services portfolio.

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