Reakcje konsumentów na ogłoszenia CSR
Consumer Response to CSR Announcements
Author(s): Marek PawlakSubject(s): Economy, Business Economy / Management
Published by: Towarzystwo Naukowe KUL & Katolicki Uniwersytet Lubelski Jana Pawła II
Keywords: CSR;CSR communicating;companies social responsibility;
Summary/Abstract: Companies engaging in CSR activities usually announce about this public not always are aware of results of these messages. As a test of credibility an independent information source can be used. Too intensive and pushy notification about dubious CSR initiatives can be perceived as company hypocrisy. As the results of own studies suggests a negative response to CSR announcement can be identify particularly among people who possess conservative attitude to reality.
Journal: Roczniki Ekonomii i Zarządzania
- Issue Year: 43/2015
- Issue No: 1+2
- Page Range: 173-180
- Page Count: 8
- Language: Polish