Аспекти на корпоративното предприемачество и нива на иновации в установени фирми
Aspects of corporate entrepreneurship. Entrepreneurial intensity

Summary/Abstract: This article reviews the research effort in the field of corporate entrepreneurship from recent decades and explores internal and external factors that trigger entrepreneurial behavior within the organization. We are discussing corporate entrepreneurship in the context of established companies as a way to improve efficiency, competitive advantage and the level of innovativeness. Corporate entrepreneurship supports the company efforts to use and develop competitive advantages, to find new market opportunities and to build up organizational competencies to explore them. We are examining the entrepreneurial intensity in established companies from the digital advertising industry.

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