ТЕНДЕНЦИИ В ДИГИТАЛНИЯ МАРКЕТИНГ ПРИ КОМПАНИИТЕ НА АВТОМОБИЛНИЯ ПАЗАР
TRENDS IN DIGITAL MARKETING OF COMPANIES IN THE AUTOMOTIVE MARKET
Author(s): Rositsa Tsvetanova NenchevaSubject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Бургаски свободен университет
Keywords: Digital; online and mobile marketing; cross-targeting; automotive companies; Bulgarian automotive market
Summary/Abstract: The extant report aims to present the trends in digital marketing of automotive companies and evaluate the overall performance of these companies in the Bulgarian market. The main focus is on cross-channel digital marketing across different devices.
Journal: Съвременни управленски практики
- Issue Year: 2016
- Issue No: IX
- Page Range: 443-451
- Page Count: 9
- Language: Bulgarian