Les statistiques: un pharmakon pour la communication?
The statistics: a pharmakon for the communication?
Author(s): Olivier Nannipieri, Isabelle MuratoreSubject(s): Anthropology, Social Sciences, Media studies, Communication studies, Methodology and research technology
Published by: ESSACHESS
Keywords: statistics; communication; epistemology; sciences of the imprecise;
Summary/Abstract: Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?
Journal: ESSACHESS - Journal for Communication Studies
- Issue Year: IX/2016
- Issue No: 01
- Page Range: 79-94
- Page Count: 16
- Language: French