Место туристической рекламы в оптимизации рынкаиндустрии отдыха
The impact of advertising in the process of optimisation of tourist business
Znaczenie reklamy w procesie optymalizacji branży turystycznej
Author(s): Tamara Iwanowna JakowukSubject(s): Economy, Tourism
Published by: Wydawnictwo Wyższej Szkoły Menedżerskiej w Warszawie
Keywords: advertising;social media; tourism industry; optimization
Summary/Abstract: This paper explicitly models the effectiveness of advertising in driving consumer purchases in tourism industry. Sources of data allows authors to assess both the short-term and long-term marginal contributions of advertising on sales in the tourism industry.
Journal: Zarządzanie. Teoria i Praktyka
- Issue Year: 8/2013
- Issue No: 2
- Page Range: 73-76
- Page Count: 4
- Language: Belarusian