New media în alegerile prezidențiale din 2009
The new media in the 2009 national elections

Summary/Abstract: Scholars have seldom tested the innovation and normalization paradigm of e-campaigning over time but not so much in Romania. This article presents an integrated quantitative analysis of the functional, content-related and formal aspects of Romanian political party websites during the 2009 national elections. Online communication with different characterstics presents a lack of experience of the candidates and communicators. The results provide empirical evidence of limited interactivy in Romanian e-campaigning.

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