Феномен соціальних мереж: парадокс залежності та варіативність моделювання
The phenomenon of social networks: the paradox of dependence and variability modelling

Summary/Abstract: Purpose. Іn the publication, a comparative analysis of scientifi callymethodical bases of modeling of the learning environment, including using social networking was shown. Variable models are represented on the basis of competencebased approach taking into account the main stages of the design. Methods. Theoretical (the analysis of philosophical, psychological, sociological, pedagogical and methodological publications on the subject of the study); the empirical (observation, survey, pedagogical experiment); methods of statistical data processing. Results. To improve effi ciency, including using social networking, it is recommended to consider the advantages of decentralized and centralized networks, improving the sustainability of horizontal communication, transparency, access to resources, monitoring of “reliability ratings”, limiting the number of network members, the formation and development of “competence networks”. Network stability is maintained even in case of instability of its membership and transaction volume. Based on the comparative analysis of the models considered in the present research, the principles of formation and coordination of the organizational structure in the virtual space. Differences due to the specifi cs regarding the use of modern information and cognitive technology, the inner logic of action and the specifi c culture of communication in the network. On the basis of similarities taking into account the analysed models, the prospect for further research is seen in the context of further ways to improve the effi ciency of agents in the virtual space, including social networks.

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