Yerli Dizi Anlatıları ve İzleyici Katılımı: Uçurum Dizisini Ekşisözlük ve Twitter’la Birlikte İzlemek
Expressions of Native Series and Attendance of Viewer: Waching Uçurum (ciff) Series with Twitter and ‘Ekşi Sözlük’

Summary/Abstract: Forms of media production and consumption are changing as a result of technological developments and the variation of technological devices in the world. One of the crucial changes in forms of consumption is the expansion of the pleasure of watching television into the internet/social media environments and the emergence of “audience participation” concept. All these technologies are commenced to be used and consumed after being adapted to local tastes and expectations in Turkey. Having a history of 20-25 years, locally produced serials in Turkey are also changed in terms of narrative forms and audiencing practices. New distribution technologies and new narrative forms position the producer and consumer as participants producing the same text (Jenkins, 2006). Media text gradually becomes a text-inthe-making, rather than a final product which is read in different ways after being published. Likewise, audience, more than being a reader, becomes a participant who is involved in the production process in various ways. One of the changes that enabled audience participation is the emergence of a new narrative form, namely complex narrative form, which is begun to be used in television serials recently (Mittel, 2006). In this article, a locally produced TV serial in Turkey, Uçurum, which can be regarded as a successful example of complex narrative form, is analyzed. In order to understand how social media users watching the TV serial Uçurum participates in the production of the narrative, I analyzed the web posts written by Ekşisözlük and Twitter users through the concept of audience participation. One of the important outcomes of the paper is that, Ekşisözlük writers sometimes write as if they are talking to the script writer and sometimes imagine themselves as the subject of the narrative by positioning themselves as a character in the narrative. Likewise, Twitter user sometimes changes his/her subject position with the subject position of the characters in TV serial. So that, sometimes the audience imagine that a character doesn’t act in accordance with his/her role in the serial, but act in order to be discussed in Twitter.

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