(Re)presenting the University of Bucharest in the Media. Fundamental Approach to the Process of Academic Leadership
(Re)presenting the University of Bucharest in the Media. Fundamental Approach to the Process of Academic Leadership
Author(s): Viorica Aura Päu, Adriana ŞtefănelSubject(s): Media studies, Theory of Communication, Higher Education , Methodology and research technology
Published by: Editura Universităţii din Bucureşti
Keywords: social representation; media; higher education institution; effective communication strategy ;
Summary/Abstract: The aim of this paper is to integrate the quantitative content analysis methodology into the broader perspective of the social representation theory, in the attempt to illustrate the manner in which the mediated social representation of an institution can be included in an effective communication strategy.
Journal: Manager
- Issue Year: 2014
- Issue No: 19
- Page Range: 90-97
- Page Count: 8
- Language: English