Imidž kandidata na predsedničkim izborim u Republici Srbiji 2017. godine
The Image of the Candidates for the Presidential Elections in the Republic of Serbia 2017.
Author(s): Danka ČančarevićSubject(s): Media studies, Electoral systems
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: president elections; election campaign; political marketing; image
Summary/Abstract: The paper presents an analysis of the presidential candidates’ images in Serbia elections in 2017. It seeks to show how candidates presented themselves during the campaign, which impression they tried to make, and in total, what kind of image to build. The analysis was strictly based on the campaign duration period, starting from the moment of the elections announcement 2.3.2017 to the pre-election silence 31.3.2017, with making occasional comparisons with previous actions of some candidates (where it was possible and expedient). Conclusions about candidates’ images were based on higly stressed personal characteristics/abilities, positions on important social issues, means of advertising and communication with the citizens, as well as the other features exclusively belonging to each of the candidates separately.
Journal: Politički život
- Issue Year: 2017
- Issue No: 13
- Page Range: 31-43
- Page Count: 13
- Language: Serbian
