Јавност: медијски дискурс, култура и моћ
Public: Media Discourse, Culture and Power Summary

Summary/Abstract: Basic theoretical orientation of this article is observation of the notion of public as socio-cultural space, and as specific temporary way of social communication and organization. Observation is organized in such way that can include analyzes of particular aspects of relation between public and media audience, and relations between public and culture. In this article is incorporated, and connected with notion of public, specific interpretation of discourse and social power. Controversy related to this problem is theoretical depart in basic approach of the social power of the public, on one hand (Habermas observation of power related to public discourse) and to the power relation in public communication, dominant discourse in public sphere, on the other (M. Fukos s observations of discourse power). We have also incorporated theoretical approach of V. Price, which is focused in connection of two level of analyzes: individual and collective processes of cognition and decision making/ formation of public opinion, in kontekst of analyzing process of social communication.

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