The Strategy of Entry of Franchise Networks from the EU into the Ukraine’s Market
The Strategy of Entry of Franchise Networks from the EU into the Ukraine’s Market
Author(s): Solomiya OhinokSubject(s): Supranational / Global Economy, International relations/trade, Economic development
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: franchising; European business; international economic relations; European market;
Summary/Abstract: The basic special features of franchise business in Europe are analysed. The mechanism of the performance of franchise relations between EU member-states and Ukraine is studied. The growth rate of the increase in the number of European franchise networks in the Ukrainian market is considered. The experience of the activity of Polish franchise networks in Ukraine is analysed. The efficiency and main advantages of a franchise strategy in the Ukrainian market are proved. The influence of the increase in the number of franchise outlets on Poland’s GDP is made clear. The article aims to investigate the special features of a franchise strategy of the entry of European networks into the Ukrainian market. The article is characterized with practical and social implications as regards extending the knowledge of the possibilities to use European franchises in the Ukraine.
Journal: Handel Wewnętrzny
- Issue Year: 362/2016
- Issue No: 3
- Page Range: 228-238
- Page Count: 11
- Language: English
