Comics and meme as visual practice Cover Image

Комікс та мем як візуальні практики.
Comics and meme as visual practice

Author(s): Tormakhova Anastasiya
Subject(s): Media studies, Recent History (1900 till today), Social Informatics, ICT Information and Communications Technologies
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: comic; meme; internet practices; visual practice; communication;

Summary/Abstract: The purpose of the study is to analyse the specifics of visual practices and their communicative function in case of creolized texts like comic, meme and demotivator. Methodology. The research methodology involves an appeal to the visual practices that are mentioned in the works of Western authors – M. McLuhan, S. McCloud and native scientists – S. Kanashyna, K. Polyakova, L. Stolyarova, Yu. Schuryna. The interpretation of their ideas in discourse of culture studies involves the use of analytical and comparative methods. Scientific Novelty. The scientific novelty is the study of modern forms of visual communication, including such internet practices as coubs that have not been presented in modern scientific space. The author has distinguished and summarized the main features inherent visual practices such as comics, meme, demotivators. Conclusions. The new media create new ways of social interaction and communication, which are visually mediated by sharing pictures, photographs, «likes». There is a new «collective visual experience». The media and visual narratives filled the everyday cultural content in the era of mass production with visual images, the democratization of production and consumption and their impact on different spheres of individual life. The creolized texts play a significant role among the visual practices of XX-XXI centuries. The combination of visual and verbal components provides easy-to-understand messages that usually do not require complex interpretation and can be a source of various types of information.

  • Issue Year: 2017
  • Issue No: 8
  • Page Range: 56-60
  • Page Count: 5
  • Language: Ukrainian