Nowe formy zachowań społecznych wobec i pod wpływem mediów oraz nowych technologii. Analizy porównawcze
New forms of social behavior in relation to and under the influence of the media and new technology: comparative analyses

Summary/Abstract: The aim of the article is a comparative analysis of forms of behavior in relation to the media and new technology, as well as changes of social behavior influenced by these and exemplified in subsequent media generations, in the light of literature on the subject. The thesis, accepted after Marshall McLuhan in the research procedure, is that particular media and technology were and are one of the essential elements forming the social behavior of the younger generation. At the same time, the recipients/users model new forms of behavior in relation to the media and technology. After initial theoretical considerations (constructionism, technological determinism),a comparative and synthetic descriptive analysis was carried out regarding the changes of the social behavior of recipients/users of the media and new technology in the sphere of: usage,material access, perception and interpersonal relations. As a result of the analysis the thesis was confirmed.

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